Comparison of when to use what?

Learn about the best use-case fit for each of Xoxo currency (aka Mode of rewarding). It's benefits and end-user experience.

Xoxo Reward Code Vs Xoxo Reward Points Vs Xoxo Reward Link | Differences

Features	What it means	Xoxo Reward Points	Xoxo Reward Code	Xoxo Reward Link	Brand Gift Cards
Form Factor	It determines the deliverability of rewards in each module	1 point = 1 (Customize points to currency parity)	Alphanumeric Reward Codes	Reward Link	Reward Codes
How it looks	The look and feel of the rewarding modules.
Use Cases	The practical applications and benefits of using rewards in different context.	Employee rewarding, Channel Incentives, loyalty programs, gaming	Marketing Campaigns, gifting	Consumer promotions, survey incentives, one time reward campaigns	Gifts & rewards for occasions, festivals, product integrations etc

Feature comparison

Feature Name	What it means	Xoxo Reward Points	Xoxo Reward Code	Xoxo Reward Link	Brand Gift Cards
Email Registration (DIY/Self Serve)	Set up an account independently without any assistance from the team.	Yes	Yes	Yes	Yes
Campaign Creation	The ability to customize catalog, add landing page, customize templates with brand logos, etc.	No	Yes	Yes	No
Bulk Rewards	Option to send rewards to hundreds and thousands of recipients.	Yes	Yes	Yes	Yes
Individual Rewards	Sending rewards manually to recipient	Yes	Yes	Yes	Yes
Rewards API	It allow developers to implement seamless rewards and coupon systems into their applications giving the flexibility to execute any sort of campaigns.	Yes	Yes	Yes	Yes
Omnichannel Delivery (email, SMS)	Marketing communication across multiple channels like emails, SMS, WhatsApp, etc.	Yes	Yes	Yes	Yes
Integrations (CRM. HRMS, Survey tools)	Connects seamlessly with existing marketing automation tools, HR tools, and other productivity tools.	No	No	Yes	Yes
Reward Accumulation	It allows you to accumulate and redeem rewards at your convenience based on the value in the designated currency.	Yes	No	No	No
Custom Expiry	The ability to change the expiry date for rewards Offered expiry options are 3,6, and 9 months. It's 12 months by default.	No	Yes	Yes	No
Landing Page (Campaign specific)	A company branded web page that allows you to display a welcome screen, personalized message, and customize campaign as per brand requirements.	No	Yes	Yes	No
Distribution	The mechanism in which rewards are distributed for a reward program based to achieve desired outcomes.	API, CSV, Email	API, CSV	API, CSV	API, CSV

Benefit comparison

Benefits	What it means	Xoxo Reward Points	Xoxo Reward Code	Xoxo Reward Link	Brand Gift Cards
Ease of Choice	Ease to the end users in choosing rewards redemption as per their choice	Yes	Yes	Yes	No
Ease of Distribution	Flexibility in terms of distributing rewards which can be different based on the rewarding use-case.	Yes	Yes	Yes	Yes
Personalization (Branding)	The ability to add personalized messages and customize campaigns as per brand guidelines to keep it consistent.	No	Yes	Yes	No
Flexible Denominations	It allows for variations in the value or size of denominations in a particular currency and offers the flexibility to accommodate different transactional needs.	Yes	Yes	Yes	Limited
Multi Currency	It offers uses to send rewards in multiple currencies.	Yes	Yes	Yes	No
Applicable in multiple countries	Rewards catalog across countries or geographies.	Yes	Yes	Yes	No
Multi-region deployment	Ability to deploy the servers in specific regions	Yes	Yes	Yes	No
Multi-lingual	Ability to show marketplace, emails, notifications and platform in different languages	Yes	Yes	Yes	No
Reward Scheduling	The ability to schedule rewards for the future date.	Yes	Yes	Yes	Yes
Redemption reports	It refers to records or summary of rewards redeemed by the user.	Yes	Yes	Yes	No
Catalog Customisation	Offers the flexibility to choose catalog options like gift cards, merchandise, charity, experiences, travel and more for the campaign.	Yes	Yes	Yes	Yes
Customer Support	Dedicated support team or CSM for resolving customer queries.	Yes	Yes	Yes	Limited
Reward Cancellation*	The option to cancel the rewards sent within 180 days of reward sent date	Yes	Yes	Yes	No
Transferable	The option to transfer the reward points associated with the account to another account or user	No	Yes	Yes	No
Linked to Email/Mobile number	Reward associated to a particular account.	Yes	No	No	No
Anonymous Redemption	The ability to allow the redemption of rewards without revealing contact details such as email or phone number	No	Yes	Yes	No
Generation to Self	The ability to generate rewards for self which can be sent to others.	No	Yes	Yes	Yes

Rewards & Redemption Categories

Reward Category	What it means	Xoxo Reward Points	Xoxo Reward Code	Xoxo Reward Link	Brand Gift Cards
Gift Cards	Brand Vouchers or Cards that can be redeemed in online retail stores, restaurants, or any other service providers.	Yes	Yes	Yes	Yes
Non Profit Donations	Monetary or in-kind contributions made to non-profit organizations or initiatives that operate for the benefit of the public or a specific cause.	Yes	Yes	Yes	No
Prepaid Cards	Payment cards from Visa/Mastercard loaded with funds which allow users to purchase or access any service.	Yes	Yes	Yes	No
Experiences	Experiences that allows end-users to enjoy a wide range of activities like adventure, tours, hobbies, wellness, gourmet, arts, history etc.	Yes	Yes	Yes	No
Perks & Offers	Offers & discounts from popular brands in the form of coupons or cashback to the end users.	Yes	Yes	Yes	No

Updated over 1 year ago